Unfair Commercial Practices and Unsolicited Goods


“Free trial” and “only 1 EUR” are popular and frequently used catchphrases on the Internet. If it seems too good to be true it probably is. 

This report produced by European Consumer Centres in Denmark, Finland, Norway and Sweden mainly focuses on the growing amount of cases in which consumers in Nordic countries are misled into a costly subscription contract.

During the last couple of years the European Consumer Centres in the Nordic countries have experienced an increase in complaints regarding test packages and unsolicited goods. Consumers respond to an advertisement on the Internet for a free or very cheap test package of for example anti wrinkle creams and diet pills. In the process they provide the trader with their credit card details and later it turns out that the consumers are misled into entering an on-going contract with the trader.

Problems that might emerge if you accept an offer like this

If you accept these offers, problems might emerge. It might, among other things, be difficult to get your money back after it has been withdrawn from your account. In addition, you can not return the goods if you have opened the first package, (and usually you do - since you do not realise that it is a subscription until it is too late).

The ECC-Net recommends that consumers pay special attention to the following:

  • Check who you are dealing with: go to the company’s official website.
  • Always read terms and conditions –especially about your rights to withdrawal from the contract, the company’s cancellation and return policy and the small prints.
  • If you order from an advertisement online, make sure to do screenshots of the order process so that you are not inadvertently agreeing to a subscription.
  • If you ended up unwillingly in a subscription, withdraw from the contract and keep a copy.
  • You have no liability and you do not have to pay for products you have not ordered.
  • If you have not ordered a product, you are not required to pay when a debt collection company contacts you, but it is important that you dispute the claim.

Checklists - before and after ordering

This report shows that there is a need for more information for consumers on how to spot disingenuous traders when shopping on the Internet. Consumers should be made aware of the various marketing and selling methods used by certain companies so that they can identify them in advertisements and on websites. Many consumers do not know what to check before shopping online and how to act if they encounter problems afterwards. It can be difficult to prove that the information given in the ordering process was misleading. For this purpose the report provides a “before and after” checklist for consumers as the Nordic ECC offices see that there is a clear need to inform consumers. You can also find them to the right on this page.

This report also recommends a closer cooperation between the ECC-Net and other stakeholders in order to increase consumers’ awareness when ordering test packages. It is very important to handle these types of cases without undue delay, as many consumers are being affected during a short time period. It is important to quickly warn and act against companies engaged in this type of business practice.

Contact for more information:

Jolanda Girzl 054-194052