In order for a shop to be allowed to tempt customers with the word "sale" in its advertising,
- the sale shall have a limited duration
- the goods shall have significantly reduced prices
- the goods shall be part of the ordinary range of the shop
How limited the duration shall be in order for the shop to call it a sale cannot be stated exactly. This must be considered from case to case, depending on the conditions that apply within different trades and under different circumstances. According to the Market Court, a sale should last for a few weeks, or at most two months. In the case of foods, the Market Court has in one case set the limit at four weeks.
Nor can what is meant by "significantly lower prices" be stated exactly, for instance as a percentage of the normal price. This must be considered from case to case, and with the starting point from what may be thought of as significant for the customer. Important in the circumstances is also the practice within different trades and for different types of goods.
Senast granskad: 2009-12-03
